Yale
| Yale University |
“There’s no question that CasonNightingale gets results. We needed to target a very specific audience, nontraditional undergraduates, and with a single campaign we were able to double the number of applications received. Everyone was thrilled by the quality and breadth of our candidates.” William Whobrey, Dean of Yale University Summer and Special Programs For Yale Summer Sessions, we developed a campaign that speaks to students in relatable language - leveraging our knowledge of student life to customize the appeal of the 5-week session. Our campaign raised enrollment 25% per year, reaching capacity in 3 years. |
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