Revolution
| BRUT Revolution.com |
For this line extension fragrance, we created an interactive site designed with a younger audience in mind. We included an online contest activated in bars and motels, with a football theme. We used the BRUT database to build the core audience for the new site, giving them the first look at the new line. Result? BRUT Revolution was the #1 men's fragrance launch of its holiday season. |
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