Revolution
| Brut Revolution |
We developed the product and made it the #1 Men's mass fragrance launch of Holiday '06. The competition? They outspent us 6-to-1 and we outsold them by 35,000 units. We worked with an ethnographer to uncover the motivations needed to seed a new BRUT fragrance in the cosumer mind; created a sales film to get buyers to say "I need this"; captured and activated a proprietary database of 200,000 names; and leveraged the creative execution across print, scent strip, television, and website. |
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