PG Tips
| PG Tips Tea |
We achieved a 96% increase in sales. The American tea market has spent 15 years in the land of "special flavors" - losing taste integrity in a briar-patch of fruits and herbs. Our client asked us to launch a pure black tea - albeit, England's #1 black tea - but still, a pure black tea into this Mad tea party. With a budget of $120,000 we created radio, print, and in-store sampling to generate trial. |
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