Marvel
| Marvel Comics |
We created an anti-drug Marvel Comic book campaign for the US Government that was associated with a 26% drop in marijuana use that year. For the White House Office of Drug Control Policy, we conceived an anti-drug comic book series created in collaboration with Marvel Comics. We formed an Advisory Board of pediatricians, media literacy and addiction treatment experts and worked with them to create original content. We then created a Youth Print Network of national teen magazines to distribute the series as an in-book editorial section. We reached 70% of kids 9-17 in the country, and 200,000 educators with a customized teaching guide. |
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