Brut
| Brut Classic |
We re-launched Brut and raised the brand to #1 at mass, and sent Brut Deodorant sales up 7% in a declining category. Sometimes people need to see an old friend in a new light; for Brut, we emphasized classic masculine attributes of strength, courage, and kindness, and launched a sports activation campaign that raised the brand to #1 at mass and yielded a 7% increase in ancillary product sales during a down market. |
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