Bio20
| Bio20 Green Heating Oil |
The client generated 32 new customers in the first month and converted 90% of existing customers to the new green biofuel. This local home fuel supplier asked us to help launch a 20% soybean oil home heating alternative fuel. We focused our strategy on educating homeowners about the product benefits for the environment and their homes, as well as a New York State tax credit. We created print and an animated television spot that illustrated the selling points in a clear, simple presentation. |
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